The first order of business for April was to rename the cake to “The DC Sweet Potato Cake” because of the origin in which it’s baked and where the majority of its fanbase was. Today, the company’s cakes, pies, and desserts can be found in hundreds of stores in the DMV and we are proud to say that we are voted the best cake in Washington DC! Find our sweet potato cakes in Wegmans, Starbucks, Safeway, on QVC, online and at many cafes and restaurants in the DMV. Don’t forget if you are in Baltimore visit our sister location, Baked In Baltimore.
When April joined DC Sweet Potato Cake, the company was on the verge of an eviction; the financial market was in turmoil and many companies were permanently closing. Ms. Richardson made it her business to save the company from closing. Early on, April met with the DC team and promised them that within 6 months to a year the company would be in a much healthier position. She promised her team that she would bring on national clients and true to her word, in less than a year she brought on the Wegmans grocery chain, The Honey Baked Ham stores and multiple restaurants.
At the end of 2014, she again brought her team together and promised that 2015 would be the biggest year yet. The entire DC team worked tirelessly around the clock to implement the growth plan and as a result, a partnership with Starbucks was formed. DC Sweet Potato Cake grew its business to include hotels, restaurants and national retailers. DC Sweet Potato Cake’s continued success relies on the support of family, friends, old and new customers who believe in the beauty of the DC Sweet Potato Cake and the experience that it brings. DC Sweet Potato Cake’s mission says it all- “It’s Simple, We Bake, We Love, We Inspire”.